Area Sales Manager Norway & Finland

Teradyne Robotics — Redefining Automation Together

At Teradyne Robotics, we’re shaping the future of automation. As part of Teradyne Inc., we unite market leading automation brands Universal Robots and MiR to create next-generation robotics for markets across the world. With over 110,000 industrial collaborative robots and autonomous mobile robots sold globally, we’re transforming industries and empowering businesses of all sizes. We’re proud to say that our customers count on us.

Why join us?
Your mission will be building meaningful relationships with relevant end-users and partners, understanding their unique challenges, and guiding them through solutions that create real impact for both.
  

You’ll be trusted to lead strategic conversations on behalf of both Universal Robots (UR) and Mobile Industrial Robots (MiR) from the shop floor to the executive suite, connecting operational needs with the long-term benefits of automation and robotics. 

Working here means being part of a highly innovative and rapidly evolving robotics company. We’re making a difference to our customers’ business every day across a wide range of industries. Every day brings opportunities to learn, innovate, and solve meaningful challenges alongside some of the brightest minds in automation.

Key responsibilities: 

• Inspire new partnerships: Identify and engage high-potential enterprises in manufacturing, logistics, and other key industries. Help them envision a smarter, more effective and safer plant with UR and MiR at the center. 
• Navigate complex decision-making: Build trust across diverse stakeholder groups, guide pilot programs, develop compelling business cases, and support smooth, scalable deployments. 
• Communicate value with clarity: Clearly link UR and MiR’s solutions to customer outcome, like safety, efficiency, and cost savings. 
• Lead with purpose: Own your regional pipeline in Salesforce, and work cross-functionally with our marketing, product, and application engineering teams to move opportunities forward. 
• Foster collaboration: Work seamlessly with UR and MiR channel partners and our colleagues at Universal Robots to ensure customers feel supported and informed every step of the way. 
• Be a voice for innovation: Represent UR and MiR at executive meetings, innovation sessions, and industry events, highlighting how UR and MiR support digital transformation and the future of smart factories. 

To be successful in this position we imagine you will come with:

• B2B sales leadership: 5+ years of experience in enterprise sales (ideally in automation, industrial software, or capital equipment). You bring a thoughtful, consultative approach and know how to navigate complex buying journeys. 
• Excellent communication: Fluent in English and either Norwegian or Finnish —you’re comfortable speaking to operators and executives alike. 
• Financial storytelling: You can translate concepts like ROI, OEE, and payback periods into compelling business narratives that resonate with decision-makers. 
• Sales discipline: You use modern tools like Salesforce to stay organized, forecast accurately, and manage your pipeline effectively. 
• Growth mindset: You’re curious, eager to learn, and enjoy sharing new insights that help your team and customers succeed. 
• Preferably with a background in robotics, automation, AGVs/AMR´s, or intralogistics 
• Experience working with large, multi-site manufacturers or 3PLs 
• A relevant advanced degree (you can bring a technical background)  

As a person you are independent, but still a team player. You are outgoing, proactive and take responsibility. Here at Teradyne Robotics, we are very flexible, and we expect you to be the same. We have an agile organization where things continuously change and therefore it´s an advantage if you see yourself as a fast learner.

We are only considering candidates local to position location and are unable to provide relocation for this position. 

What are we looking for?

We’re looking for people who lead by example—no matter their role.
You thrive in a culture built on openness, integrity, and customer focus. You seek diverse perspectives, treat others with respect, and have the courage to do the right thing, even when it’s hard. You own your work, deliver results, and push the limits through innovation. You’re motivated by collaboration, continuous improvement, and a commitment to making everyone better.

Join Teradyne Robotics and help redefine automation. Shape next year’s innovations. Move a fast-growing industry forward. Build a career that matters. You can do it all here.

We employ over 1,000 people worldwide. If you’re ready to make an impact, apply today. We review applications on a rolling basis, so don’t wait!


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