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Discrete Product Marketing Manager

ID:  3200
Function:  Marketing

North Reading, MA, US

We are the global test and automation specialists, powering next-generation technologies through sophisticated solutions. Behind every electronic device you use, Teradyne's test technology ensures your device works right the first time, every time! Our portfolio of automation solutions help manufacturers to develop and deliver products quickly, efficiently and cost-effectively. Together, Teradyne companies deliver manufacturing automation across industries and applications around the world!


Product Marketing Manager: Discrete


Teradyne is the world leader in complex semiconductor device testing and curious Marketing leaders with a mix of market knowledge and technology know-how are an essential ingredient to our success.


The Discrete Product Marketing Manager will be responsible for product lines servicing discrete and power module testing of MOSFET, silicon carbide, and gallium nitride technologies used in automotive, industrial, and green energy end-applications.





  • Conduct end-market and competitive analyses and synthesize discrete and power module device test implications to inform long-term product line architecture
  • Identify emerging market trends or segments with implications on our product strategy
  • Define timely market segment strategies to support the business group objectives and provide clear product development priorities
  • Operationalize the market segment strategy
    • Drive marketing efforts to create and maintain winning product line architectures, working with Engineering to ensure product investments are balanced against development budgets and consistent with division business objectives
    • Deliver cogent Business Requirements to justify and support new product development
    • Develop sharp and compelling marketing messages and product positioning briefs
    • Measure and track new product performance ensuring that penetration, marketshare, and ROI objectives are met
  • Influence test strategy changes that have the potential to provide enhanced business results
  • Actively participate in external conferences and industry forums to both encourage strategic VOC as well as enhance the Teradyne brand
  • Develop and foster strategic relationships at customers and industry experts which lead to a competitive advantage for Teradyne


Required Qualifications, Experience, & Skills


  • Over 8 years industry experience and at least 3 years of ATE or semiconductor device product development, product management or product marketing experience.
  • Demonstrated proficiency with discrete and power module device architectures and end-applications.
  • This position requires a candidate with very strong influence, leadership, analytical, and synthesis skills. This role requires an extensive amount of integration and visibility across all functions of the business and at all levels.




BS in engineering, MBA is a plus. 

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