Product Marketing Manager - Business Mobility Unit Leader (Teradyne, North Reading, MA)

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Date: Jun 6, 2025

Location: North Reading, MA, US

Company: Teradyne

We are the global test and automation specialists, powering next-generation technologies through sophisticated solutions. Behind every electronic device you use, Teradyne's test technology ensures your device works right the first time, every time! Our portfolio of automation solutions help manufacturers to develop and deliver products quickly, efficiently and cost-effectively. Together, Teradyne companies deliver manufacturing automation across industries and applications around the world!

 

We attract, develop, and retain a high-performance workforce, comprised of people with diverse backgrounds and a shared drive for excellence. We strive to foster a positive and inclusive work environment that helps employees, and communities, thrive.

 

Our Purpose  
TERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are encouraged to innovate and learn something new every day. 
 
We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

 

Opportunity Overview

Mobility Business Unit Leader / Director  

The Mobility Business Unit Leader role will be responsible for managing the growth, roadmap, and profitability of the Mobility Business Unit within the Compute Test Division (CTD) in the Semitest Group. The role will manage a team of Marketing Leaders and Product Managers who are responsible for the different segments within the Mobility BU, such as Application Processor, Power Management, Wireless, Image Sensor, and Display. 

 

The role involves collaborating and working with multiple teams (executives, engineering, sales, and operations) , understanding multiple markets/technological disruptions (Smartphone, Augmented Reality, and AI-driven consumer devices), and working with customers who are small to large semiconductor & vertically integrated companies. 

 

Key responsibilities include:

 
  • Define and execute the mobility segment 4-year strategy and business plan
  • Drive (as key stakeholder) multi-generation product roadmap and manage entire product life cycle of products that are aligned to the Business Unit 
  • Own forecast of products to drive inventory decisions and cost-down initiatives
  • Grow market share by prioritizing, targeting, and supporting strategic design-in activities, including competitive differentiation and resource trade-offs
  • Determine pricing strategy for the general market and key customers
  • Develop competitive differentiation through sales & marketing collateral 
  • Identify emerging customers in US, Europe, Asia and develop strategic customer relationships in cooperation with sales 
  • Synthesize market and business results for Quarterly Business Reviews, investor relations, and the executive management team
  • Build and mentor a high-performing team of segment leaders, fostering a culture of ownership, innovation, and cross-functional collaboration.
  • Align BU strategy with CTD and SemiTest Group priorities, ensuring cohesive execution across platform, software, and test cell initiatives. 

 

All About You

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you’re ready to join us in this mission, take a closer look at the minimum criteria for the position.

 
  • Bachelors, preferably in electrical engineering or related field OR equivalent experience
  • MBA preferred, or equivalent managerial experience
  • 10+ years of marketing and/or sales experience in semiconductor industry
  • This position requires a person with very strong leadership, analytical, synthesis and integration skills. This role will require an extensive amount of integrating and visibility across all functions of the business and at all levels.
  • Travel of >20% to be expected 

 

Benefits: Teradyne offers a variety of comprehensive health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more.  Please click here to see details.

 

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