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Marketing Events & Demand Generation Intern Fall 2021

ID:  2528
Function:  Marketing

Ann Arbor, MI, US

We are the global test and automation experts, powering next-generation technologies through advanced solutions. Behind every electronic device you use, Teradyne's leading-edge test technology ensures your device works right the first time, every time. Our portfolio of industrial automation solutions help manufacturers to develop and deliver new products quickly, efficiently and cost-effectively. Together, Teradyne companies deliver manufacturing automation across industries, applications and the world.


At Teradyne, our Cooperative Education and Internship program is designed to deliver meaningful, fast paced and real-life work experiences that are relevant to your career and academic goals. Our program offers practical work experience in a business environment, with the opportunity to contribute and add value to the organization.



Hey Marketing Majors!  Universal Robots is recruiting  interns for immediate hire to join our North American marketing team headquartered in Ann Arbor.   If you’re into customer facing activities, advertising, or content marketing, we want you on our Events team.  We’ll train you to work on trade shows, seminars, virtual events, webinars  and partner activities.


Universal Robots is the dominant market leader in the fastest growing segment in factory automation: collaborative robots.  We’ve shipped over 50,000 cobots already and are looking for students that are ready to help Universal Robots grow even more. Our 6-axis robotic arms are changing the way factories operate by automating the dull, dirty and dangerous jobs. Universal Robots is 700 strong, headquartered in Denmark, and part of the Industrial Automation Division at Teradyne.


Marketing is a key part of our success.  With 9 regional marketing teams worldwide and a strong HQ team, we’re  reshaping B2B industrial marketing on the fly.  Pandemic?  No problem. With a hard shift in our marketing mix , we continue to generate high quality leads and the industry’s most powerful brand identity.


Why work for UR?  Join the market leader in the fastest growing industrial robotic industry. You will be working with a team of 9 other dedicated marketing professionals.

Location? Preferred applicant location is within travelable distance to Ann Arbor, MI with no relocation assistance.

Requirements? In your sophmore pursuit of a bachelor's degree in business, marketing, communications degree or related field.

Job Type?  Part-time, Internship



  • Learn fundamentals of Universal Robots Marketing automation platforms
  • Audit and report partner joint marketing act.
  • Develop email templates for joint marketing activities
  • Maintain data base of MDF requests and results
  • Evaluate and improve processes to secure current distribution lists for various partner types
  • Actively participate in team production/project meetings and utilize communications process tools
  • Timely completion of assigned projects


It sounds cliché, but you should be a motivated self-starter. Pandemic work is hard, and we won’t be sitting together in the same office every day. You will have full support, but you should be someone who enjoys “figuring out how to make things work”. You should not be afraid to share your well thought out ideas. As a member of the team your input and recommendations are welcomed and expected.


COVID-19 Precaution(s) for any in-office work days:

  • Personal protective equipment provided
  • Reduced office capacity – no crowds.
  • Temperature screenings
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place


COVID-19 Precaution(s) for working from home:

  • Universal Robots will supply you with adequate hardware and software for you to work from home.

Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit

Job Segment: Intern, Advertising, Supply, Marketing Communications, Entry Level, Marketing, Operations