Share this Job

Channel Marketing Specialist

ID:  4213
Function:  Marketing

Barcelona, B, ES

Channel Marketing Specialist

Universal Robots is revolutionizing the way humans work with robots. We have carved a whole new market in the world of robotics, the Collaborative Robots – aka Cobots – and we need amazing people to help us nurturing it.

In a world in which many believe humans are destined to be replaced by robots, we beg to differ: humans and robots can and should work together, for only then they’ll be able to reach peaks that neither a human nor a robot alone can aspire to. Universal Robots was born to bring that vision to life and today we are creators, leaders and drivers of a market destined to change the world of industrial automation. Do you want to write the next chapters of this world-changing story with us? Then read on…

Channel Partner Marketing is a vital part of the business, generating a significant proportion of the company's revenue; and you’ll be involved in finding effective ways to promote the brand among our ecosystem of hundreds of distributors, systems integrators, and machine builders all over the world.

We are looking for a Channel Marketing Specialist to support across strategy, development, and execution for all channel marketing activities. The Channel Marketing Specialist will work closely with the Channel Program team and wider Global and Regional Marketing team to help build and activate indirect channel marketing initiatives.

The successful candidate will contribute to craft meaningful and impactful channel marketing programs and campaigns, both online and offline, to incentivise, sell-through and drive incremental revenue and market share. The successful candidate needs to be passionate about channel activities, business operations, and processes.


Key Responsibilities

  • Uncover and understand the partner needs and translate them into powerful programs that create smart requirements for our products, applications, and solutions
  • Support the design and execution of the channel marketing programs together with the channel program team to drive pipeline and revenue
  • Create a partner MDF program and drive the adoption in collaboration with the regional marketing managers. Forecast, measure and report to drive continuous improvement
  • Create co-marketing collaterals, sales and marketing enablement such as presentation decks, videos, partners stories, one-pagers
  • Strengthen the partner engagement by developing activities through the partner portal and organizing events, webinars and incentives
  • Create a partner marketing training program to educate and support our ecosystem of distributors, integrators and machine builders with online and offline marketing tactics
  • Coordinate and execute the annual partner event organization in EMEA, Americas and APAC, in collaboration with the regional marketing managers
  • Monitor the partner digital and offline presence to ensure that our brand and messaging are consistent
  • Create a monthly partner bulletin of product and software updates, UR+ new product and solutions additions, new customers stories, new collaterals, etc.
  • Support the channel partner team to drive new partner acquisition, support partner onboarding in close relationship with our local marketing & sales teams and monitor the outcome and KPIs


Who are we looking for?

We expect our future colleague in this role to come with strong B2B marketing experience ideally in manufacturing or software environments.  It’s key that you are tech savvy and passionate about building partner relationship that generate impact, and that you have strong people skills to interact with staff, colleagues, cross-functional teams and with the partner ecosystem.

Furthermore, we would love if you:

  • Have 5+ years’ experience as channel marketing specialist with strong focus on digital marketing
  • Have 5+ years’ experience in the B2B manufacturing or software industry
  • Have 3+ years’ experience in building B2B marketing programs and campaigns
  • Have 3+ years of experience in event organization and planning
  • Have a good business acumen and experience with working with sales directly or indirectly
  • Have experience with marketing and sales automation tools
  • Enjoy working in a fast-paced, deadline-driven environment
  • Are a team player and have a collaborative work style
  • Have great time-management, interpersonal, communication and listening skills
  • Own a master’s degree in marketing, digital marketing or marketing and sales management
  • Are native or fluent in English and with strong written and verbal communications across technical and non-technical stakeholders. Fluency in Spanish is a plus. 

The position is based in Barcelona (South EMEA Hub) and we support hybrid work policies (to be agreed with your manager). This position requires up to 20 percent travel to partners, exhibitions, and UR regional subsidiaries.


Ready to apply?

At Universal Robots, we ask a lot from our employees and in exchange we offer an exciting job in a strong innovative and fast-growing company with the opportunity of working alongside skilled and innovative colleagues. You are empowered to help make Universal Robots a success. You take responsibility and act accordingly. We trust our employees to make educated decisions that benefit the organization. Universal Robots is part of Teradyne Inc. Learn more about us at

Send your application using the link. We take candidates into the recruitment process on a continuous basis and encourage you to apply as soon as possible.

Job Segment: Channel Marketing, Marketing, Bilingual