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Director Global OEMs

ID:  5194
Function:  Sales

Munich, DE Odense, South Denmark, DK

Director Global OEMs


#WeAreUR and we continuously redefine automation

At Universal Robots, part of Teradyne Inc., we are empowering change in the way work is done. Our vision is to create a world where people work with robots, not like robots. And with 50,000+ cobots already installed worldwide, we’re well on the way to achieving it. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world.


As Director Global OEMs you will be responsible for driving UR’s revenue with global Original Equipment Manufacturers (OEM) customers. This increasingly important sales channel grew with ~50% in annual revenue over the last years.


You will work with all UR regions on defining the OEM go2market strategy, select the most promising market segments and OEM customers and actively drive customer engagement and built relationship with major OEM customers on all important levels. You will organize all necessary support from the UR Headquarter in Denmark to the regions by building a strong internal network to departments like Mgmt., Product Management, R&D, Legal and Supply Chain. Also, actively cooperate with the Regional Presidents and their regional Sales and Support teams to make sure that UR’s OEMs will be highly satisfied.


Your role is also to make sure the UR’s Product Creation Teams and Segment Teams will be involved into OEM roadmap discussions to make sure UR will capture major market trends and optimize its product and service portfolio, to address the high growth market segments and OEM customers.


To give you an overview of how this affects your role and responsibilities you can look forward to:

  • Driving the Global UR OEM revenue
  • Managing the complexity of different cultures, sales channels, interest groups, objectives, and the global responsibility
  • Optimizing the structure and processes according to UR’s strategy and required to drive the defined growth of the OEMs
  • Working in close alignment with HQ functions, Regional Presidents, their teams and your peers in other functions
  • Driving KPIs and action plans to achieve the annual OEM Sales Budget
  • Identifying needed areas of improvement to enable accelerated revenue growth through simplification and / or capacity expansion of the OEM channel as well as any gaps in market coverage
  • Deploying globally defined commercial tools and programs for use in enhancing OEM partner relationships and performance management
  • Developing your OEM sales team and support it to drive for business success and for employee satisfaction


You will report into the VP Global Sales Channels. The preferred home office location is in EMEA, e.g., Denmark or Germany. Travel of up to 60% is expected.


We are driven by honesty and act with integrity - #WhoAreU

To be successful in this position we imagine you will come with:

  • Experience in working with direct and indirect customers and channel partners
  • Minimum 10 years of experience in commercial functions
  • Business acumen that can be applied at different levels of decision makers from senior management to technical support
  • Hands-on mentality, take ownership as well on operational tasks
  • Previous experience in industrial automation, solution/project businesses involving highly technical products
  • Experience in digital marketing activities and in converting leads into orders
  • Strong process orientation, preferably including project management experience
  • Data driven character, with strong analytical skillset
  • Applicable experience with MS Office, Business Objects and CRM tools, like Salesforce and Microsoft Dynamics
  • Master´s degree or higher, preferably in sales, product management or engineering
  • Fluent in English, other languages appreciated


As a person you are independent, but still a team player. You are motivated by solving complex tasks and still you are very practical in the way you approach things. Here at Universal Robots, we are very flexible, and we expect you to be the same. We have an agile organization where things continuously change and therefore it´s an advantage if you see yourself as a fast learner.


We collaborate it´s in our DNA

Join Universal Robots, the ground-breaking technology company, and help empower change in the way work is done. Shaping next year’s innovations. Moving a fast-growing industry forward. Building a truly global career. You can do it all here.


We employ 1000 people in offices across North America, South America, Europe, and Asia – and we’re growing all the time. So, if you’re looking to build your career working with some of the best talent from all over the world, we want to get in touch with you!


Send your application using the link. We take candidates into the recruitment process on a continuous basis and encourage you to apply as soon as possible.

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