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Director Global System Integrators - EMEA based

ID:  5684
Function:  Sales

Munich, DE Odense, South Denmark, DK Barcelona, B, ES

Director Global System Integrators – EMEA based


#WeAreUR and we continuously redefine automation

At Universal Robots, part of Teradyne Inc., we are empowering change in the way work is done. Our vision is to create a world where people work with robots, not like robots. And with 50,000+ cobots already installed worldwide, we’re well on the way to achieving it. Working towards our vision gives us endless opportunities to learn, grow, innovate, and solve problems together as we bring our technology to companies of all sizes all over the world.


The Director Global System Integrators is responsible for driving UR’s revenue with our global Certified System Integrators (CSIs) and Certified Solution Partners (CSPs) partners. This continuously growing sales channel covers is fundamental to accelerate the deployment of our Robots and by that to accelerate our growth objectives. You will work with all UR regions on defining the go2market strategy, select the right System Integration partners, further develop and drive our partner program to make sure our System Integration channel will follow our ambitious growth targets.


The Director Global System Integrators will actively drive partner engagement and will built relationship with major System Integration partners on all levels. The individual will actively cooperate with the Regional Presidents and their regional Sales and Support teams to make sure that UR’s System Integration partners will be highly satisfied but as well deliver according to our expectations.


The individual will organize all necessary support from the UR Headquarter in Denmark to the regions by building a strong internal network to Senior Mgmt., Product Management, Legal and Finance. You will report into the VP Global Sales Channels. The preferred home office location is in EMEA, e.g. Denmark, Germany or any other country of the European Union. Travel of up to 60% is expected.


To give you an overview of how this affects your role and responsibilities you can look forward to:

  • Drive the Global UR System Integration revenue
  • Manage the complexity of different cultures, sales channels, interest groups, objectives and the global responsibility
  • Optimize the structure and processes according to UR’s strategy and required to drive the defined growth of the System Integration network
  • Work in close alignment with HQ functions, Regional Presidents, their teams and your peers in other functions
  • Drive KPIs and action plans to achieve the annual System Integration Sales Budget
  • Identify needed areas of improvement to enable accelerated revenue growth through simplification and / or capacity expansion of the System Integration channel as well as any gaps in market coverage
  • Deploy globally defined commercial tools and programs for use in enhancing System Integration partner relationships and performance management
  • Continuously develop your System Integration sales team and support it to drive for business success and for employee satisfaction


We are driven by honesty and act with integrity - #WhoAreU

To be successful in this position we imagine you will come with:


  • Experience in working with direct and indirect customers and channel partners
  • Minimum 10 years of experience in commercial functions
  • Business acumen that can be applied at different levels of decision makers from senior management to technical support
  • Hands-on mentality, take ownership as well on operational tasks
  • Previous experience in industrial automation, solution/project businesses involving highly technical products
  • Experience in digital marketing activities and in converting leads into orders
  • Strong process orientation, preferably including project management experience
  • Ability to communicate effectively, both oral and written.
  • Data driven character, with strong analytical skillset
  • Applicable experience with MS Office, Business Objects and CRM tools, like Salesforce and Microsoft Dynamics
  • Master degree or higher, preferably in sales, marketing or industrial automation
  • Fluent in English, other languages appreciated


As a person you are independent, but still a team player. You are motivated by solving complex tasks and still you are very practical in the way you approach things. Here at Universal Robots, we are very flexible, and we expect you to be the same. We have an agile organization where things continuously change and therefore it´s an advantage if you see yourself as a fast learner.



We collaborate it´s in our DNA

Join Universal Robots, the ground-breaking technology company, and help empower change in the way work is done. Shaping next year’s innovations. Moving a fast-growing industry forward. Building a truly global career. You can do it all here.


We employ 1000+ people in offices across North America, South America, Europe, and Asia – and we’re growing all the time. So, if you’re looking to build your career working with some of the best talent from all over the world, we want to get in touch with you!


Send your application using the link. We take candidates into the recruitment process on a continuous basis and encourage you to apply as soon as possible.


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