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Senior Brand & Content Marketing Manager

ID:  2771
Function:  Marketing

Odense, South Denmark, DK

Senior Brand & Content Marketing Manager

Are you a curious and insightful marketing professional who wants to give a human voice to the world’s leading cobot company and take charge of content marketing?  Do you thrive in a fast-paced environment, have a collaborative leadership style, are organized, and have honed the crafts of branding and storytelling?  Are you an experienced Brand marketing leader looking for a fresh challenge and an opportunity to further advance your career? If yes, this position could be just for you! 


Universal Robots is the market leader in the collaborative robotic space today and we are just getting started. We are looking for an energetic marketing leader who embodies the brand. As the Brand Manager you contribute to the growth, profitability, and integrity of the brand. You will be steward of the brand identity, and the quarterback for all activities that surround the brand internally and externally. You will be a player-coach working with the extended global marketing community, product management, UX team, human resources, sales, and partners to create brand guidelines and assets, ensure a consistent brand experience and adherence to our brand guidelines. In this role you will report to Susanne Isaksson, VP of Global Marketing & be part of the Global Marketing Leadership Team.

Key responsibilities of the role

  • Drive and maintain overall brand management including brand guidelines, strategic messaging, VOC insights, personas, segmentation, and key brand assets
  • Develop primary research-based consumer insights
  • Analyze, understand, and apply brand metrics and KPIs to decision-making and direction-setting activities
  • Own and drive communication of the Brand Story - internally and externally
  • Develop the creative vision for the brand and working with the agency and internal marketing functions to express and activate that vision online and offline
  • Steward of the brand to ensure brand consistency across the globe
  • Partner with product management and legal on trademark management
  • Effectively manage brand budget, strategic agencies, and multiple vendor partners to drive efficiencies and high-quality deliverables
  • Foster compelling storytelling and messaging that builds a unique brand position for Universal Robots within our industry and beyond
  • Oversee the ongoing marketing content program including oversight of the conversational marketing strategy, blog, editorial plans, creation of deep domain content to promotional materials and external contributions
  • Actively contribute and lead a team to an engaging and seamless experience throughout the customer journey through relevant and impactful copy and content

Qualifications and requirements

You have demonstrated ability to lead and influence a high performing team and cross-functional work groups and know how to build and manage high performing teams – you have done it before!

Further to your excellent storytelling, writing and communication skills in English and experience with global high-tech marketing, we imagine you come with:

  • Previous working experience as a brand and marketing leader for 10+ years.
  • BA degree in Marketing or Communication, or similar relevant field – MA preferred
  • Outstanding communication, presentation, and leadership skills
  • In depth knowledge of market research
  • Experience building effective messaging hierarchies and matrices and developing content management strategies that provoked high levels of engagement
  • Sense of ownership and pride in your performance and its impact on company’s success.
  • Critical thinker and problem-solving skills.
  • Organizational skills, a get-things-done attitude and experience interacting with stakeholders at all levels.
  • Understands digital marketing trends, UX thinking, SEO and lead generation funneling


Ready to apply?

At Universal Robots, we ask a lot from our employees and in exchange we offer an exciting job in a strong innovative and fast-growing company with the opportunity of working alongside skilled and innovative colleagues. You are empowered to help make Universal Robots a success. You take responsibility and act accordingly. We trust our employees to make educated decisions that benefit the organization.

Send your application using the link. We take candidates into the recruitment process on a continuous basis and encourage you to apply as soon as possible.


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