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Vice President, Global Marketing

ID:  2459
Function:  Marketing

Odense, South Denmark, DK

Are you an experienced Marketing Executive looking for a fresh challenge and an opportunity to further advance your career? If you thrive in a fast-paced environment, have a collaborative leadership style, are an out-of-the-box thinker with a sharp analytical mind and find creative solutions to solve problems, we have the perfect job for you!  


Universal Robots (UR) is the market leader in the collaborative robotic space today and we are just getting started! We are looking for an enthusiastic VP, Global Marketing who will help lead the brand to continue to scale profitably within a $600+ million global market. The VP, Global Marketing will lead a team who will provide headlights for the UR organization and our customers, telling the story of why collaborative automation will make a true difference in the world.  You’re obsessed with building relationships with customers and committed building the most passionate, innovative, automation community.


As a member of the UR senior leadership team, you will provide strategic leadership about the brand, company values, and provide a deep understanding of our customers and the markets we serve. You will be a player-coach working with your team on establishing thought leadership, creating awareness, positioning, and launching products, driving demand, engaging with customers through on-line, face-to-face and hybrid events.  You will empower our partners through our channel marketing program and activate sales with meaningful enablement.


The VP, Global Marketing is responsible for the global team and the regional marketing strategy. You will be leading a team of 20+ marketing professionals. The UR marketing community will show the world why Universal Robots is the most innovative and passionate platform for collaborative robotics, and how we love making our customers successful in automation.


VP Global Marketing duties and responsibilities

  • Master storyteller crafting crisp compelling memorable and differentiated messages
  • Lead and amplify the Universal Robots brand image and maintain brand standards and ensure compliance across all marketing and communications channels
  • Create and execute thought leadership and awareness activities
  • Identify and plan differentiated and impactful integrated marketing strategies/materials
  • Drive demand for new business and engage and ignite customers to buy again
  • Lead product marketing and launch teams to drive steady drumbeat in the market and generate opportunities
  • Establish a repeatable channel marketing program
  • Provide Market Insights that drive strategy and execution
  • Actively participate in annual marketing plan, mid-term business planning and strategy.
  • Coach and grow a high-performing global marketing team
  • Collaborate with key global functions such as Sales to align sales and marketing strategies to create synergies and impact
  • Manage marketing budget and global/regional expenditures
  • Identify competitors marketing efforts and evaluate their strategies and positioning and devise counterstrategies
  • Build long term relationships with employees, customers, partners, and internal stakeholders
  • Lead internal communication
  • Drive a culture of flawless execution, customer centric engagement and reflection to learn
  • Develop and monitor marketing metrics and adjust plans at regional and global levels as needed
  • Participate in meetings both nationally as well as in Europe, the US and APAC, you can expect to travel 20% of the time once the world opens again and it is safe to do so!


VP Global Marketing qualifications and requirements

  • Previous working experience as a Marketing Leader for 10+ years
  • MA degree in Marketing, Communication, or similar relevant field
  • Outstanding communication, presentation, and leadership skills
  • Management and professional development skills
  • In depth knowledge of market research
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills and outcome oriented
  • Great interpersonal and communication skills
  • International background and experience

The position will be based in Odense, Denmark, and will be reporting to the President of Universal Robots.


Equal opportunities

At Universal Robots, we don’t just accept difference - we celebrate it. We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and used to advise better design and business decisions. Universal Robots is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.


Join us on an exciting journey

We are Universal Robots, a diverse group of smart, creative people working at the forefront of collaborative robotics. Together, we are finding innovative solutions to some of the most important manufacturing issues facing businesses today.


Ready to apply?

Send your application as soon as possible. We take candidates into the recruitment process on a continuous basis

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