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Marketing Manager

ID:  4489
Function:  Marketing

Seongnam, KR

A Results Driven, Forward Thinking Marketing Leader with Broad Korea Operating Experience

The position

Are you an experienced Korea Marketing Manager looking to make a big impact on the business and an opportunity to further advance your career? Are you obsessed with building relationships with customers, committed to build the most passionate, innovative, automation community and energized by working with sales? Do you thrive in a fast-paced environment and find creative solutions to solve problems? If yes, we have the perfect job for you!

Universal Robots is the market leader in the collaborative robotic space today and we are just getting started! We are looking for an enthusiastic Marketing Manager to build the UR brand, cultivate relationships with thought leaders and influencers and drive demand in Korea.

You will report to the Country Manager of Korea and have a dotted line reporting relationship with Regional Marketing Director of APAC in Singapore. Your key responsibilities include working with local marketing teams creating and executing a country marketing plan. We are looking for a leader who will work with the local marketing teams to create integrated campaigns and programs to generate high value leads (attributable to marketing activities) to support and exceed the region’s ambitious growth targets. You will lead the building of our brand in the region through awareness programs to position Universal Robots, its products and services to key stakeholders, partner ecosystem and end users within the region. You will work with global marketing team and drive growth strategies within the region.

Key Responsibilities


  • Work with local sales team, reginal & global marketing team to create a marketing plan in Korea.
  • Plan and ensure timely execution of the marketing and communication strategies, plans and programs for Korea.
  • Act as the Korea point of contact for Universal Robots global marketing team
  • Manage external digital marketing/PR agencies across the region to create, execute, and track marketing tactics.
  • Collaborate with the digital marketing coordinators to drive online demand generation, ensuring that digital campaigns and programs are executed within budget and to expectations.
  • Partner with the local marketing teams and the Korea Sales Team to manage and execute showcases exhibitions and seminars.
  • Design and implement with the local marketing and sales teams comprehensive marketing program to support the growth of the Universal Robots partner ecosystems (distributors and integrators).
  • Coordinate the PR and digital/social media partners and scope of work and manage and oversee the execution of these activities in Korea.
  • Provide data-driven insights for weekly KPI’s and make adjustments to improve results.


Your profile

The ideal candidate holds a bachelor’s degree in Business, Marketing or Communications combined with minimum 7 years of experience from a similar role, ideally from a multinational corporation in industrial automation/manufacturing. Additionally, you must have a wide all-round experience from diverse marketing tasks, both in digital/social and traditional media. We seek a self-driven, resourceful, and flexible team player.


We Expect That You Have

Solid understanding of sales funnel process, lead nurturing, marketing qualified leads (MQLs) and sales qualified leads (SQLs).

  • First line management experience of geographically dispersed and culturally diverse teams.
  • Execution - ability to manage and keep track of tasks, deadlines, and priorities.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Demonstrated ability to lead and influence a high performing teams and cross-functional work groups,
  • Organizational skills, a get-things-done attitude and experience interacting with stakeholders at all levels
  • Excellent overall marketing understanding, with the ability to use it hands-on.
  • Strong communication skills and a good understanding of cross-cultural differences.
  • Strong command of Korean in writing and reading as native level
  • Fluent in English would be a big advantage
  • Experience and good understanding of working with and managing public relations.
  • Good business acumen and experience with working with sales directly or indirectly.
  • Sense of ownership and pride in your performance and its impact on company’s success.
  • Great time-management, interpersonal, communication and listening skills.
  • This position requires up to 40% travel.


Work Interaction

Country Manager in Korea – Reporting line

  • Regional Marketing Director APAC – Dotted line
  • Marketing Team in Korea - Subordinates
  • Other Sales Managers in Korea – Peers
  • Application & Customer Service Engineers in Korea – Peers
  • Sales Support teams in Korea – Peers


About Us

We offer an exciting job with great professional challenges and the opportunity for you to influence your own progression. We emphasize on an informal and open work environment where you will have plenty of opportunities to influence and be part of making a difference.

Job Segment: Marketing Manager, PR, Manager, Sales Support, Marketing, Management, Sales