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APAC Regional Marketing Manager

ID:  2951
Function:  Marketing

Singapore, SG

A Results Driven, Forward Thinking Marketing Leader with Broad APAC Operating Experience

The position

Are you an experienced Asia Regional Marketing Manager looking to make a big impact on the business and an opportunity to further advance your career?  Are you obsessed with building relationships with customers, committed to build the most passionate, innovative, automation community and energized by working with sales? Do you thrive in a fast-paced environment and find creative solutions to solve problems? If yes, we have the perfect job for you!  

Universal Robots is the market leader in the collaborative robotic space today and we are just getting started! We are looking for an enthusiastic Marketing Manager to build the UR brand, cultivate relationships with thought leaders and influencers and drive demand in the Asia Pacific Region (SEA, Oceania, India, Japan and Korea).

You will report to the Regional Director of APAC and have a dotted line reporting relationship with our Vice President of Marketing in Denmark. Your key responsibilities include working with our sub-region markerting managers and teams creating and executin a regional marketing plan. We are looking for a leader who will work with the sub-region teams to create integrated campaigns and programs   to generate a  high value leads (attributable to marketing activities) to support and exceed the region’s ambitious growth targets. You will lead the building of our brand in the region through awareness programs to position Universal Robots, its products and services to key stakeholders, partner ecosystem and end users within the region. You will work with global marketing team and drive growth strategies within the region.

Key Responsibilities

  • Work with sales and global marketing to create a regional marketing plan.
  • Plan and ensure timely execution of the marketing and communication strategies, plans and programs for the APAC region.
  • Act as the APAC point of contact for Universal Robots global marketing team
  • Manage external digital marketing/PR agencies across the region to create, execute, and track marketing tactics.
  • Collaborate with the digital marketing coordinators to drive online demand generation, ensuring that digital campaigns and programs are executed within budget and to expectations.
  • Partner with the sub-regional marketing teams and the APAC Sales Team to manage and execute showcases exhibitions and seminars.
  • Design and implement with the local marketing and sales teams comprehensive marketing program to support the growth of the Universal Robots partner ecosystems (distributors and integrators).
  • Coordinate the PR and digital/social media partners and scope of work and manage and oversee the execution of these activities in the APAC region.
  • Provide data-driven insights for weekly KPI’s and make adjustments to improve results.
  • Country based sub-regional Marketing Managers will have an indirect reporting (matrix) line to you.  This team includes  5-6 persons: digital marketing, lead qualification and marketing support.
  • Direct report to the APAC Regional Director and indirect (matrix) to VP of Marketing in UR HQ.

Your profile
The ideal candidate holds a bachelor’s degree in Business, Marketing or Communications combined with minimum 7 years of experience from a similar role, ideally from a multinational corporation in industrial automation/manufacturing. Additionally, you must have a wide all-round experience from diverse marketing tasks, both in digital/social and traditional media. We seek a self-driven, resourceful, and flexible team player.

We expect that you have:

  • Solid understanding of sales funnel process, lead nurturing, marketing qualified leads (MQLs) and sales qualified leads (SQLs).
  • First line management experience of geographically dispursed and culturally diverse teams.
  • Execution - ability to manage and keep track of tasks, deadlines, and priorities.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Demonstrated ability to lead and influence a high performing teams and cross-functional work groups,
  • Organizational skills, a get-things-done attitude and experience interacting with stakeholders at all levels
  • Excellent overall marketing understanding, with the ability to use it hands-on.
  • Strong communication skills and a good understanding of cross-cultural differences.
  • Fluent in English, fluent / understanding of Japanese of Korean would be a big advantage as would previous expertise with both countries from a marketing and cultural standpoint.
  • Experience and good understanding of working with and managing public relations.
  • Good business acumen and experience with working with sales directly or indirectly.
  • Sense of ownership and pride in your performance and its impact on company’s success.
  • Great time-management, interpersonal, communication and listening skills.
  • This position requires up to 40% travel, to events and other UR offices.


Your opportunities
We offer an exciting job in a fast-growing company with great professional challenges. The work environment is informal and open where you will have plenty of opportunities to influence your own tasks and be part of making a difference. You will have qualified and motivated colleagues in APAC and abroad.

If this job sounds appealing to you, please send your resume and application by clicking on “Apply”.


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