Area Sales Manager France (North)

Are you ready to make a real impact on the world of robotics? At Teradyne Robotics, a division of Teradyne, we are revolutionizing industries through cutting-edge collaborative and autonomous mobile robotic technologies.

As part of our team, you’ll work with global leaders Universal Robots (UR) and Mobile Industrial Robots (MiR), driving innovation that enhances manufacturing, logistics and workplaces across the world.

Opportunity Overview

The Area Sales Manager is responsible for maintaining and increasing sales volume with existing and new accounts for Teradyne Robotics’ portfolio of collaborative robots (Universal Robots) and autonomous mobile robots (Mobile Industrial Robots).

Based in Suresnes, the ASM will manage the Northern France territory and drive business growth by developing opportunities with end-user customers across manufacturing, logistics, and other target industries. While sales are executed through a network of distributors, certified partners, and system integrators, success in this role comes from creating demand, identifying automation opportunities, and building strong relationships with key decision-makers at customer organizations.

The ASM will engage directly with Operations, Engineering, Manufacturing, Maintenance, Supply Chain, Logistics, and Executive stakeholders to understand business challenges and position UR and MiR solutions as strategic tools to improve productivity, flexibility, and operational efficiency.

This position reports directly to the Sales Manager France & Benelux and collaborates closely with Application Engineering, Marketing, Inside Sales, distributors, and certified partners.

• Own and deliver sales targets for both Universal Robots and MiR within the assigned territory.
• Develop and execute territory growth plans aligned with company objectives.
• Proactively identify, develop, and convert new business opportunities with end-user customers.
• Build relationships with key stakeholders including Operations, Engineering, Manufacturing, Maintenance, Supply Chain, Logistics, and Executive Management.
• Generate demand and create opportunities that are fulfilled through Teradyne Robotics' distributor and certified partner network.
• Conduct customer visits to understand operational challenges and identify automation opportunities.
• Develop strategic account plans for key customers and prospects within the territory.
• Manage and expand relationships with distributors, certified partners, system integrators, and OEMs.
• Support partners throughout the sales cycle, including customer visits, opportunity development, demonstrations, proposals, and commercial discussions.
• Manage opportunity funnel, forecasting, and sales activities through Salesforce CRM.
• Deliver accurate monthly and quarterly forecasts.
• Drive KPIs and action plans to achieve annual revenue targets.
• Collaborate closely with Application Engineers to support demonstrations, proof-of-concepts, and technical workshops.
• Represent Teradyne Robotics at trade shows, customer events, and industry conferences.
• Travel regularly throughout Northern France to support customers and partners.

All About You

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you are ready to join us in this mission, take a closer look at the minimum criteria for the position.

• Bachelor’s degree in Engineering, Business, Automation, Robotics, or a related field, or equivalent professional experience.
• 5+ years of successful B2B sales experience.
• Proven track record of achieving or exceeding sales targets.
• Experience selling industrial automation, robotics, manufacturing technologies, intralogistics solutions, or other technical products.
• Strong business development mindset with the ability to generate and convert new opportunities.
• Experience engaging directly with end-user customers and navigating complex sales cycles.
• Experience working with distributors, system integrators, OEMs, or indirect sales channels.
• Strong business acumen and the ability to communicate effectively with stakeholders ranging from engineers to C-level executives.
• Experience managing sales pipelines, forecasting, and structured sales processes.
• Excellent presentation, communication, and negotiation skills.
• Customer-focused, self-motivated, and comfortable working in an entrepreneurial environment.
• Knowledge of Microsoft Office 365 and CRM tools (Salesforce preferred).
• Fluent French and professional English required.
• Must be capable of overnight travel up to 50% of the time, or as required.

Compensation

Competitive base salary plus sales incentive plan. Compensation will be commensurate with experience, qualifications, and demonstrated sales performance.

With over 1,200 employees worldwide, Teradyne Robotics provides a global, fast paced and highly innovative working environment. If you are passionate about working with cutting-edge robotics, solving complex challenges and collaborating with motivated colleagues across the world, this is the place for you. 

We offer a dynamic environment that fosters creativity, growth, and career advancement. If you’re passionate about cutting-edge technology, solving complex challenges, and building the future alongside talented, forward-thinking colleagues—this is the place for you. Let’s change the way the world works together. 

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