Field Marketing Manager (Universal Robots, Novi MI / N. Reading MA)

At Universal Robots, part of Teradyne Inc., Our vision is to create a world where people work with robots, not like robots. And as the market leader with 75,000+ collaborative robots (cobots) already installed worldwide, we’re well on the way to achieving it. We employ 1000+ people in offices across North America, South America, Europe and Asia and we’re growing all the time. Our team is made up smart, creative people working at the forefront of automation. Together we find innovative solutions to some of the most important manufacturing issues facing businesses today. We dare to do what others find impossible- working with advanced technologies to change in the way businesses operate, So if you’re looking to build your career with a ground-breaking technology company in dynamic environment with career advancement UR is the place for you. 

Our Purpose:

TERADYNE, where experience meets innovation and driving excellence in every connection. We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day.

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Opportunity Overview: 

We are seeking a strategic and results-driven Field Marketing Manager to drive demand capture and demand generation efforts across the United States. This role will be responsible for planning and executing high-impact marketing initiatives and campaigns, working closely with our partner and channel community, and delivering events that engage key decision-makers and drive business growth. 

As the Field Marketing Manager, you will develop localized marketing programs that align with Americas, and Corporate objectives, support sales pipeline growth, and enhance brand presence. You will execute campaigns across various channels, industries and segments, ensuring seamless collaboration between sales, marketing, and partner teams. 

If you are a proactive marketer with a passion for demand generation, events, and partner engagement, we’d love to hear from you. Apply today and help us expand our footprint in the United States! 

• Demand Capture & Demand Generation: Execution of integrated marketing campaigns to drive pipeline growth, including digital campaigns, ABM programs, and content-driven initiatives tailored to the US market. 

• Partner & Channel Marketing: Work closely with our OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives that strengthen partnerships and expand market reach. 

• Event Management: Plan, execute, and optimize events of all sizes—from high-touch executive roundtables and partner summits to large-scale industry exhibitions and trade shows. 

• Localization of AMERICAS/Global Campaigns: Adapt AMERICAS/Global marketing strategies to resonate with local audiences, ensuring messaging, content, and outreach/activation efforts are culturally relevant and effective. 

• Sales Enablement: Provide the local sales team with marketing support, including campaign assets, content, and lead follow-up strategies to accelerate the buyer journey. 

• Performance Tracking & Optimization: Measure the success of marketing activities, track KPIs, and optimize programs based on data-driven insights to maximize ROI. 

• Budget Management: Manage the local marketing budget, ensuring efficient allocation of resources to drive the highest impact. 

All About You: 

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you’re ready to join us in this mission, take a closer look at the minimum criteria for the position.

• 7+ years of field marketing experience in B2B technology, SaaS, or a related industry. 

• Proven ability to execute successful demand generation campaigns and events that contribute to pipeline growth. 

• Experience working with partner and channel ecosystems, preferably in the US market. 

• Strong project management skills with the ability to manage multiple initiatives simultaneously. 

• Excellent communication skills (written and spoken). 

• Data-driven mindset with experience using marketing automation tools (e.g., HubSpot, Salesforce) and analytics platforms. 

• Willingness to travel within the United States, and occasionally to HQ in Denmark for events and meetings, up to 30%.

Why Join Us? 

• Be part of a dynamic, fast-growing company with a strong presence in the US market. 

• Work with a talented marketing and sales team to drive real business impact. 

• Opportunity to shape and influence marketing strategy  

• Competitive salary and benefits package. 

Benefits:

Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more.  Please click here to see details. 

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